Hi there! I’m Bohwa Seo. 

I'm a Marketing Strategist specialising in service lifecycle management, with extensive experience as a Service Designer and UX researcher. I am also passionate about utilising ICT technologies to enhance efficiency and deliver more effective, high-performing services.

My ultimate vision is to support SMEs in building sustainability by bridging the gap between businesses and their customers.


E X P E R I E N C E
2025 -
Marketing Research Consultant @Korea Research
2023 - 2024
Global UX Researcher & Service Designer @Royal College of Art
2022
Public Service Designer @Seoul Council
2021 - 2022
ICT Entrepreneruship Programme PM @Underdogs
2021
Edutech Service Designer @Ecoverse
2018 - 2021
ICT Service Designer @Almaloco
2015 - 2017
Global Culture Writer @Urbanplay
E D U C A T I O N
2023 - 2024
MA Service Deisgn
Royal College of Art, UK
2016 - 2017
BFA Fashion Retail Management - Study Abroad
Birmingham City University, UK
2013 - 2018
BFA Surface & Interior Design, Design Education - Disctinction
Hanyang University, Korea
C E R T I F I C A T I O N
& A W A R D S
2023
CPACC (Certified Professional in Accessibility Core Competencies) 
IAAP, US
2022
Service Design Governance  Project - Awarded Innovator 
Ministry of Design Policy dept, Seoul, Korea
2021
National Innovation Idea Challenge - Awarded Excellence 
Ministry of Science and ICT, Korea
2017
2017 Software-up unique Idea Contest - Awarded Participation 
Hanyang University
S C H O L A R S H I P
2023 
Royal College of Art
Immersive Technology Scholarship - Full funding
2016
MiraeAsset Park Hyeon Joo Foundation
Study Abroad Scholarship
2014 - 2016
The Asan Nanum Foundation
Skill-Sharing Volunteering Scholarship - Volunteered for over 1,000 hours at 7 organisations